Dafigo

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Avoid delivery nightmares

A recent study revealed that 26% of respondents would stop buying from a company if they were not happy with the delivery firm used. Losing business over a problem which is not caused by you is certainly the worst way for it to happen.

We found that most online shops use more than one delivery firm – but none of them offer customers a choice over which is used.

With a third of online shopping problems relating to delivery, this seems to be the weak link in the web retail boom. It means customers who have had a bad experience with a particular delivery firm are left pretty powerless if they want to avoid using them again.

How to write great subject lines to get people’s attention

How many unread emails do you have in your inbox? 300? 800? Or maybe, if you are like me and are on countless mailing lists, 2,644?

We get a TON of emails every day, and a lot of them are never opened. People are inundated with boatloads of information – more than ever before in history! But we don’t have more time to soak it all in. The chances of your email being ignored are pretty high – unless of course, you have a rockin’ sockin’ subject line.

Your subject line is your first (and maybe your last) impression on users. In many ways, your email subject line is more important than your email body. After all, a great newsletter is worthless if it never sees the light of day.

There are a few different schools of thought when it comes to creating slam dunk subject lines. We’ll be covering 9 different types of effective email subject lines and sprinkling examples throughout.

How to respond to angry customers on Social Media

Social media has paved the way for companies to get closer to their customers. And while this has proven to be advantageous, it can also be disastrous if you do not know how to properly deal with angry customers who vent their ire, frustration and disappointment in social media.

Word of mouth still is the best marketing method, and whereas before any bad feedback or complaint from your customers may have gone no further than a conversation between friends or through snail mail, nowadays every complaint, valid or not, is available for the world to see.

How to successfully launch your app

Pre Launch App Marketing is an area of expertise in itself. With more than 1000 apps launched each day both on the App Store and Google Play Store, the clutter and the noise is increasingly challenging to beat. Very often, even innovative apps with clear value add and tremendous utility gets ignored posing the need to market apps well.

This doesn’t end at the Product Development desk or with App Store Optimisation. App marketers will need to be incredibly creative with their marketing efforts. App marketers are competing against 2.5 million apps already on the stores, a million others in alternative app stores, 1000+ new apps being released each day and unfortunately inspiring clones waiting to be released the moment success comes calling.

Your employees are your biggest marketing asset

There is a holy grail in the workplace, but like the one in the popular book and movie “The Di Vinci Code,” it’s not exactly what you’d expect. In any company, the products and the location are important.

So, too, are the branding strategies, packaging and pricing — but in the end, it’s the employees who make the difference. That’s why it’s so important that you motivate them to move mountains.

There are lots of examples of great companies and their highly motivated employees: Apple, Disney, Starbucks, Southwest Airlines, Coca Cola, Zappos and Wynn Resorts are a few that come to mind.

Why are outside resources the best way to go?

Realising that you can’t do everything internally, and that it’s better to hire outside resources, is a hard truth to take in.

If you need to feel better about your decision to outsource your efforts, here are some things that will reaffirm your choice to let some internal control go:

1.     Consider the opportunity costs.

There’s an opportunity cost to everything. Too often, we forget to value our time and attention.

How to make more sales on your eCommerce website

According to a recent study, retailers are losing more than 45% of potential buyers due to inefficiencies in their website and operations.

Here are 10 points to consider when evaluating your current or future eCommerce website:

1. Pricing

The Internet allows shoppers to quickly compare prices. If you are in a competitive market, you need to make sure there is a good reason for your customer to visit and then stay on your website.

The future of Marketing

It’s been more than half a century since Philip Kotler first published his principles of marketing, which has defined the practice of millions of professionals worldwide ever since.  It’s no stretch to say that before Kotler, there was no marketing profession.

What made Kotler different than what came before is that he took insights from other fields, such as economics, social science and analytics and applied them to the marketing arena.  Although it seems basic now, it was groundbreaking then.

How to choose the perfect Christmas gifts for your clients

The holiday season is fast approaching! In the business world the holiday arrival often comes with an increased workload, more demands, and tighter deadlines. Even with all the tasks and stress taking up attention, it’s always worth taking a moment to show gratitude to those who support your business. Staying top of mind with your clients (in a positive way) is important.

One of the best ways to show your clientele that you appreciate them is by taking advantage of the Christmas season and sending gifts for clients as a heartfelt thank-you!

Recognising Opportunities

Whether we are going through a good phase in our lives or whether we are in the doldrums, it is always a good idea to be on the lookout for a better opportunity. We tend to get so engrossed in our daily lives that we often end up ignoring opportunities that pass in front of our very eyes.

Here is how you can realise if there is an opportunity to be grabbed and how to work on it:

What Is Leadership Really About?

Make a list of the 5 leaders you most admire. They can be from business, social media, politics, technology, the sciences, any field. Now ask yourself why you admire them. The chances are high that your admiration is based on more than their accomplishments, impressive as those may be. I’ll bet that everyone on your list reaches you on an emotional level.

This ability to reach people in a way that transcends the intellectual and rational is the mark of a great leader. They all have it. They inspire us. It’s a simple as that. And when we’re inspired we tap into our best selves and deliver amazing work.

Like it or not?

How many pages have you liked/followed on social media? Personally, over 100. Does that mean I interact with all 100 of these pages on a daily basis? Not even close.  In fact, there’s only a handful I bother paying attention to… or engaging with.

Why?

Well, because they have something special — something that keeps me interested, commenting & clicking Like/Follow. For lack of a better word, I’d say they have charisma.