So you want your website to make you look big. More power to you. But the business experts I talked to recently say small is cool with customers, too.
Small businesses, they say, have a personality, flavour and sensibility that big businesses can’t match. And when it comes to what you put on your website, they urge: Don’t be afraid to tout your smallness. Small businesses can have more fun with their sites. A small-business site needs to include something that reflects the creativity and personality of its owner.
As a general concept, research is the process of gathering information to learn about something that is not fully known. Nearly everyone engages in some form of research.
From the highly trained geologist investigating newly discovered earthquake faults, to the author of best selling spy novels gaining insight into new surveillance techniques, to the model train hobbyist spending hours hunting down the manufacturer of an old electric engine, each is driven by the quest for information.
The average bank holiday costs the economy £2.3 billion. Considering the fragile state of the economy, the argument that we should reduce the number of days we enjoy off work is understandable.
The average employee in the UK working full time works 1,647 hours a year. The average Korean works 2,191. That’s the equivalent of working nearly 4 more months a year at the British rate. Even the average US worker works more than we do at 1,695 hours a year. Only in the decadent European economy do people work shorter hours than in the UK.
These days it is rare to find a business niche that is not already over saturated, however you don’t need to come up with a new concept to be different. Little tweaks here and there can make you stand out from the crowd and give you a great chance to be successful from the first day.
Shout about your USP (unique selling point) from day one
This may sound obvious but all too often I see and hear about new businesses starting up and unless I really delve into their website I don’t actually know what makes them different, what sets them apart from the competition. Use all your PR channels to shout from the roof tops about your USP(s).
We’ve all witnessed it – the seemingly overnight success of some startups that begs the question “what am I doing wrong here?” Is it the idea? The timing? The commitment? Why do some companies transform into breakout brands, while others struggle along?
In my 25 plus years of working with entrepreneurs and startups, I’ve noticed three similarities between the companies that skyrocket vs. the ones that sputter out. Here are three ingredients that will fortify your brand for immediate growth.
Operational margins are narrowing; leaving business owners constantly looking for ways to reduce business running costs and increase profits.
Here are simple things you should do to reduce your business expenses and increase revenue without affecting productivity or quality.
Review Standard Operating Procedures
If a business has been in operation for several years, it is possible that some standard operating procedures have become obsolete or less efficient. It is important to re-evaluate operational processes from the bottom to the top, and make changes like trimming unnecessary steps that were needed before but are not anymore, or making new changes to labour functions.
Building a brand is about building a relationship with your customers. For this relationship to be long-lasting, it has to be based on something meaningful. That comes when a brand satisfies a real need, either better or in a different way to any other brand available.
Understanding customers is the key to giving them good service. To give good customer care you must deliver what you promise. But great customer care involves getting to know your customers so well that you can anticipate their needs and exceed their expectations.
To understand your customers well, you need to be attentive to them whenever you are in contact with them. The potential rewards are great: you can increase customer loyalty and bring in new business through positive word-of-mouth recommendation.
Because it’s a video platform, YouTube may not initially seem like a suitable platform for marketing a business—but I believe that if used the right way, your business can definitely benefit from it.
A recent survey indicated that the average American accrues 18 vacation days and uses only 16. The average French worker takes more than twice the vacation time. To some, this statistic encapsulates the difference between American and European workers. Americans are productive. Europeans are lazy. In fact, it might say the opposite.
Europeans understand that breaks improve workplace efficiency. We mistakenly believe that more hours will always increase output, while ignoring the clear evidence: The secret to being an effective worker is not working too hard.
Many global companies, like Coca-Cola, Nike, Google, Intel and Microsoft, choose to use the same brand name in multiple countries.
This is not possible for every brand, but it can often be an advantage. Think of the degree to which a single brand name simplifies marketing and increases return on advertising investment. By comparison, how much more would one of these companies need to spend to achieve the same results with a different localised brand name in every market?
The ability to impress your boss is a major determining factor in your success, as well as your happiness and productivity at work. Whether you get along with your boss or not, you need to show them you’re capable of greatness.
We looked through the latest research to find science-based strategies to help you seem like a better and more cooperative employee and, in turn, make your boss happier.
Wear red to show you’re ‘focused, committed, and trustworthy’
According to a recent study, waitresses wearing red earned more money.
If you want to persuade or impress someone in the office, you could try wearing a powerful shade of red. The colour makes others view you as someone who’s “focused, committed, and trustworthy.”
More small business owners today are feeling optimistic about the economy. Nevertheless, the majority say the number of risks they are taking has remained the same over the past six months.
If you’ve been playing it safe with your business, the time may be ripe to take a chance again on risk. Calculated risks taken within your tolerance level can help you make decisions wisely while keeping your business energised and moving forward.