Dafigo

Catégorie : Business Development

How to successfully launch your app

Pre Launch App Marketing is an area of expertise in itself. With more than 1000 apps launched each day both on the App Store and Google Play Store, the clutter and the noise is increasingly challenging to beat. Very often, even innovative apps with clear value add and tremendous utility gets ignored posing the need to market apps well.

This doesn’t end at the Product Development desk or with App Store Optimisation. App marketers will need to be incredibly creative with their marketing efforts. App marketers are competing against 2.5 million apps already on the stores, a million others in alternative app stores, 1000+ new apps being released each day and unfortunately inspiring clones waiting to be released the moment success comes calling.

Your employees are your biggest marketing asset

There is a holy grail in the workplace, but like the one in the popular book and movie “The Di Vinci Code,” it’s not exactly what you’d expect. In any company, the products and the location are important.

So, too, are the branding strategies, packaging and pricing — but in the end, it’s the employees who make the difference. That’s why it’s so important that you motivate them to move mountains.

There are lots of examples of great companies and their highly motivated employees: Apple, Disney, Starbucks, Southwest Airlines, Coca Cola, Zappos and Wynn Resorts are a few that come to mind.

Why are outside resources the best way to go?

Realising that you can’t do everything internally, and that it’s better to hire outside resources, is a hard truth to take in.

If you need to feel better about your decision to outsource your efforts, here are some things that will reaffirm your choice to let some internal control go:

1.     Consider the opportunity costs.

There’s an opportunity cost to everything. Too often, we forget to value our time and attention.

How to make more sales on your eCommerce website

According to a recent study, retailers are losing more than 45% of potential buyers due to inefficiencies in their website and operations.

Here are 10 points to consider when evaluating your current or future eCommerce website:

1. Pricing

The Internet allows shoppers to quickly compare prices. If you are in a competitive market, you need to make sure there is a good reason for your customer to visit and then stay on your website.

The future of Marketing

It’s been more than half a century since Philip Kotler first published his principles of marketing, which has defined the practice of millions of professionals worldwide ever since.  It’s no stretch to say that before Kotler, there was no marketing profession.

What made Kotler different than what came before is that he took insights from other fields, such as economics, social science and analytics and applied them to the marketing arena.  Although it seems basic now, it was groundbreaking then.

Recognising Opportunities

Whether we are going through a good phase in our lives or whether we are in the doldrums, it is always a good idea to be on the lookout for a better opportunity. We tend to get so engrossed in our daily lives that we often end up ignoring opportunities that pass in front of our very eyes.

Here is how you can realise if there is an opportunity to be grabbed and how to work on it:

What Is Leadership Really About?

Make a list of the 5 leaders you most admire. They can be from business, social media, politics, technology, the sciences, any field. Now ask yourself why you admire them. The chances are high that your admiration is based on more than their accomplishments, impressive as those may be. I’ll bet that everyone on your list reaches you on an emotional level.

This ability to reach people in a way that transcends the intellectual and rational is the mark of a great leader. They all have it. They inspire us. It’s a simple as that. And when we’re inspired we tap into our best selves and deliver amazing work.

How do you recognise the next big thing?

Can you get better at spotting the most promising opportunities? How does anyone know it when they see it?

If you’re like most people, throughout your life a few great opportunities will land on your doorstep. And again, if you’re like most people, you’ll ignore these rare opportunities because you won’t recognise them as great chances for success.

Don’t feel bad; even people in the opportunity recognition business – including prominent venture capitalists – miss out on great opportunities. Everybody misses a few, no one gets them all.

Adapt to changes better than your competitors

Recently, researchers asked a group of 12-year olds if they typically listen to music on YouTube, an iPod, or a CD? Not surprisingly, the majority answered “YouTube”. However, the second most common response was, “What’s a CD?”

Researchers also asked a group of high school students how they most often use email. Their responses?“To communicate with old people.”

And therein lies one of the most daunting challenges facing today’s companies – the need to reinvent their entire business model rather than just a new product or service.

After all, there’s no point in coming out with a newer and better CD when people no longer use them (much less know what they are). And anyone operating an email-based business might as well get in line right behind the post office because extinction is already knocking on the door, and it won’t take “go away” for an answer.

Don’t confuse your customers by offering unnecessary choices.

Do you want to drink a venti double mocha skinny chai latte? Do you even know what that is? I don’t. We found in a customer survey that 70% of shoppers were also confused by the choices (and their obscure names) on store’s café menu.

Resisting the urge to add customer choice allows shoppers to enjoy more time savouring their coffee and less time “playing coffee Cluedo”. While there may be some customers who want the complicated drink names, (it’s not that important to them) the majority would prefer simplicity.

A recent research shows that less choice more often than not leads to a lower effort service experience. When customers are faced with outcomes for a service experience, 84% chose something other than choice, a low-effort experience.

Salespeople’s performance has a significant influence on customer satisfaction

Demanding customers, fierce competition, breathtaking technological innovation, etc. These are the realities of today’s global marketplace; realities that have changed forever the way we do business, especially the way we sell.

Gone are the days when salespeople could rely on charming small-talk and aggressive closing techniques alone to generate business.

Many traditional selling approaches regard selling as something the seller does to the buyer. They sell them something. The result of this attitude to sales is that many salespeople adapt a manipulative, almost coercive style of selling.

Consistency is one of the keys to success

The importance of consistency in business seems so basic as to not need discussion. Yet many companies, especially smaller ones, operate in a day-by-day, case-by-case fashion that is disorganised, undisciplined and certainly inefficient.

The frenetic, never-enough people/time/money reality of small business can make us feel like we’re chasing it down rather than leading it along, but if we get in front of it with consistent standards and practices (ideally working hand-in-hand with a strong set of values), every aspect of the business benefits.