How many unread emails do you have in your inbox? 300? 800? Or maybe, if you are like me and are on countless mailing lists, 2,644?
We get a TON of emails every day, and a lot of them are never opened. People are inundated with boatloads of information – more than ever before in history! But we don’t have more time to soak it all in. The chances of your email being ignored are pretty high – unless of course, you have a rockin’ sockin’ subject line.
Your subject line is your first (and maybe your last) impression on users. In many ways, your email subject line is more important than your email body. After all, a great newsletter is worthless if it never sees the light of day.
There are a few different schools of thought when it comes to creating slam dunk subject lines. We’ll be covering 9 different types of effective email subject lines and sprinkling examples throughout.
A recent study revealed that 26% of respondents would stop buying from a company if they were not happy with the delivery firm used. Losing business over a problem which is not caused by you is certainly the worst way for it to happen.
Pre Launch App Marketing is an area of expertise in itself. With more than 1000 apps launched each day both on the App Store and Google Play Store, the clutter and the noise is increasingly challenging to beat. Very often, even innovative apps with clear value add and tremendous utility gets ignored posing the need to market apps well.
It’s been more than half a century since Philip Kotler first published his principles of marketing, which has defined the practice of millions of professionals worldwide ever since. It’s no stretch to say that before Kotler, there was no marketing profession.
People say that business is all about relationships, but the truth is that business is really all about communication. Communication is key to virtually every aspect of business—from acquiring and retaining customers to improving employee engagement and performance. At the most fundamental level, business can’t happen without communication. This is even more true in the era of globalisation. As geographic borders become porous and the world flattens, effective communication with customers, employees, partners, suppliers, and other stakeholders across the globe becomes essential to successfully running a company.
Realising that you can’t do everything internally, and that it’s better to hire outside resources, is a hard truth to take in.
Culture is crucial when it comes to understanding the needs and behaviours of an individual. Throughout his existence, an individual will be influenced by his family, his friends, his cultural environment or society that will “teach” him values, preferences as well as common behaviours to their own culture.
Make a list of the 5 leaders you most admire. They can be from business, social media, politics, technology, the sciences, any field. Now ask yourself why you admire them. The chances are high that your admiration is based on more than their accomplishments, impressive as those may be. I’ll bet that everyone on your list reaches you on an emotional level.
There is a holy grail in the workplace, but like the one in the popular book and movie “The Di Vinci Code,” it’s not exactly what you’d expect. In any company, the products and the location are important.
Can you get better at spotting the most promising opportunities? How does anyone know it when they see it?
According to a recent study, retailers are losing more than 45% of potential buyers due to inefficiencies in their website and operations.
Recently, researchers asked a group of high school students how they most often use email. Their responses? “To communicate with old people.”