{"id":784,"date":"2025-11-03T08:25:45","date_gmt":"2025-11-03T08:25:45","guid":{"rendered":"http:\/\/www.dafigo.com\/blogs\/?p=784"},"modified":"2025-11-03T12:36:54","modified_gmt":"2025-11-03T12:36:54","slug":"how-to-successfully-launch-your-app","status":"publish","type":"post","link":"https:\/\/www.dafigo.com\/fr\/how-to-successfully-launch-your-app\/","title":{"rendered":"How to successfully launch your app"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"wp-image-785 size-medium alignleft\" src=\"http:\/\/www.dafigo.com\/blogs\/wp-content\/uploads\/2015\/03\/How-to-successfully-launch-your-app-300x159.jpg\" alt=\"\" width=\"300\" height=\"159\" \/>Pre Launch App Marketing is an area of expertise in itself. With more than 1000 apps launched each day both on the App Store and Google Play Store, the clutter and the noise is increasingly challenging to beat. Very often, even innovative apps with clear value add and tremendous utility gets ignored posing the need to market apps well.<\/p>\n<p>This doesn\u2019t end at the Product Development desk or with App Store Optimisation. App marketers will need to be incredibly creative with their marketing efforts. App marketers are competing against 2.5 million apps already on the stores, a million others in alternative app stores, 1000+ new apps being released each day and unfortunately inspiring clones waiting to be released the moment success\u00a0comes calling.<!--more--><\/p>\n<p>It\u2019s a BAD app world out there! But like any business, staying ahead means being creative and being able to see around the\u00a0bend. Outshouting the peers means starting early \u2013 AND it\u2019s never too early. Pre-launch app marketing strategies can start as early as 6 months before the planned launch. Keep the buzz going and peek around the launch.<\/p>\n<p>Here are 5 fantastic ways to garner support and build buzz even before your app is launched.<\/p>\n<p><strong>Viral Launch Page + Social Integration<\/strong><\/p>\n<p>An absolutely creative &amp; effective Landing page that is able to convey the gist of your idea should be the centre of your strategy. The page needs to do the following:<\/p>\n<ul>\n<li>In the form of visuals &amp; video arouse the interests of your audience. Reveal some, conceal more.<\/li>\n<li>Easy Sign Up as the central Call-To-Action. Collect as many contacts as possible \u2013 they could be your first brand ambassadors!<\/li>\n<li>Tight integration with your social channels should be integral to your page. Needless to say, have an actively engaging social media handles. Incentivise users to share your message in the form of say \u2018Early Access\u2019 or \u2018Discounted Access\u2019. If your value proposition is convincing \u2013 your audience will do the rest.<\/li>\n<\/ul>\n<p><strong>Pre-Release Platforms<\/strong><\/p>\n<p>Depending on your niche and segment, thankfully, there are plenty of pre-release platforms which you most definitely should take advantage of. Here are some things you should remember here:<\/p>\n<ul>\n<li>Be Succinct, Simple &amp; Straight-forward while describing what your product is. Focus on the benefit, make the audience \u2018imagine\u2019 using your app &amp; don\u2019t shy away from letting the hair down and being informal. \u2018Imagine landing in Sao Paolo and knowing the best places to eat straight away\u2019 Or \u2018Imagine Now having to rely on your neighbours advise on insurance\u2019 let\u2019s your audience have an instant sense of what you have in the offing.<\/li>\n<li>Keep the engagement ongoing even if the release is delayed. As entrepreneurs, we are most often dealing with the product, legal, marketing, sales &amp; office guy &#8211; which shouldn\u2019t stop the engagement on pre-release platforms. Answer questions, appreciate comments, follow back followers and take every opportunity to present the idea seriously.<\/li>\n<\/ul>\n<p><strong>Pre-Launch Press Release<\/strong><\/p>\n<p>The objective of a pre-launch press release is very different from an app launch press release. A Pre-Launch press release should focus more on the \u2018Why\u2019 part than on the \u2018What\u2019 part. The more you can add emotions, purpose and human touch to the \u2018Why\u2019 the better. Remember, your press release is still only an idea when you send it out to journalist, therefore it needs to stand out in terms of passion and obsession with solving a problem. Some pointers here:<\/p>\n<ul>\n<li>Explain the problem with all available data and the underlying pain the problem it causes. Let\u2019s say if you are talking about the pre-launch of a localised restaurant discovery app \u2013 you could focus on how many tourists don\u2019t get to try authentic local food, instead get misled by \u2018touristy\u2019 options. Grab all data you can.<\/li>\n<li>Next show why you are the right person to solve the problem. From your previous experience within the particular segment or outside it, how you have delivered success on various undertakings of yours.<\/li>\n<li>Next show genuineness of your efforts. There are more ideas than human beings on Earth. Is this idea being really solved? Give dates, technology details, algorithm parameters, founding team, location \u2013 anything you can add to make it look like a real army behind countering the problem being talked about.<\/li>\n<\/ul>\n<p><strong>Influential Users<\/strong><\/p>\n<p>If you do have popular, influential, famous personalities within your circles \u2013 give them early access. Let them comment and help spread the word. Add their experiences to the Launch Page, Social Channels and Press Release. \u2018Mr Famous describes AppXY as the most reliable\u00a0travel app he has used\u2019 will go a long way in building trust and credibility.<\/p>\n<p><strong>App Trailer + Preview version<\/strong><\/p>\n<p>There\u2019s no better way to put the concept across than a creative video that gives a glimpse of the UI\/UX, user emotions, the problem being solved, the brand personality, etc. If possible throw in a web or app preview version for your audience to get a real experience of what your app really is.<\/p>","protected":false},"excerpt":{"rendered":"<p>D\u00e9sol\u00e9, cet article est seulement disponible en Anglais Am\u00e9ricain.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,4,5],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.dafigo.com\/fr\/wp-json\/wp\/v2\/posts\/784"}],"collection":[{"href":"https:\/\/www.dafigo.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dafigo.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dafigo.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dafigo.com\/fr\/wp-json\/wp\/v2\/comments?post=784"}],"version-history":[{"count":17,"href":"https:\/\/www.dafigo.com\/fr\/wp-json\/wp\/v2\/posts\/784\/revisions"}],"predecessor-version":[{"id":3334,"href":"https:\/\/www.dafigo.com\/fr\/wp-json\/wp\/v2\/posts\/784\/revisions\/3334"}],"wp:attachment":[{"href":"https:\/\/www.dafigo.com\/fr\/wp-json\/wp\/v2\/media?parent=784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dafigo.com\/fr\/wp-json\/wp\/v2\/categories?post=784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dafigo.com\/fr\/wp-json\/wp\/v2\/tags?post=784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}