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Is it time to rebrand your business?

Is it time to rebrand your businessIn today’s image-conscious society, everything is judged first by how it looks. Rebranding has become the « cure du jour » for everything from sluggish sales to increased competition and outdated products. So how well do these makeovers work?

It depends. There are times when rebranding is crucial, and times when it’s nothing short of perilous. Remember, branding should be a reflection of your company, not just a projection of what you want it to be. You must ensure that the customer experience equals the expectation, or no amount of image revamping will work, at least in the long run. Before you rebrand, there really does need to be something different about your business, product or service; unless, of course, your image never accurately reflected your company to begin with.

How to make your business presentation interesting

According to a recent study, 58% of business presentations are deemed to be too long, uninteresting and lacking relevant information.

Here are 21 ways to make certain that your presentations hold your audience’s interest and help them make the decision you want them to make.

Preparation

  • Build a story. Presentations are boring when they present scads of information without any context or meaning. Instead, tell a story, with the audience as the main characters (and, specifically, the heroes).
  • Keep it relevant. Audiences only pay attention to stories and ideas that are immediately relevant. Consider what decision you want them to make, then build an appropriate case.

Why investing abroad can be a good idea

InvestmentThe trend toward investing abroad has been gaining popularity since the 1990s. Companies choose to invest in foreign markets for a number of reasons:

Market seeking

Firms may go overseas to find new buyers for their goods and services. The top executives or owners of a company may realise that their product is unique or superior to the competition in foreign markets and seek to take advantage of this opportunity.

Recycling in Africa

I’ve recently travelled to West Africa with my family. It wasn’t my first time on the continent, but having worked for the last decade in an environment dominated by investment conversation, my approach was very different than my previous trips.

My journey started in Dakar (Senegal) and took me to Gambia, Guinea-Bissau and Guinea Conakry. We decided to take the road as opposed to travel by plane to enjoy the scenery – and we were not disappointed. At times, it almost felt as if we were in a post card;

What is Quality of life?

“Quality of life” has quickly become a catch-all term, but confusion over what it actually means could have serious negative consequences according to some recent research.

Once a term largely used by health-care professionals; now everyone from economists and advertising executives care about offering good “quality of life.” But what does it mean, and how can businesses, as well as physicians, help to improve it, if nobody can clearly define what it is?