{"id":829,"date":"2025-11-24T08:46:56","date_gmt":"2025-11-24T08:46:56","guid":{"rendered":"http:\/\/www.dafigo.com\/blogs\/?p=829"},"modified":"2025-11-24T12:20:32","modified_gmt":"2025-11-24T12:20:32","slug":"how-to-write-great-subject-lines-to-get-peoples-attention","status":"publish","type":"post","link":"https:\/\/www.dafigo.com\/es\/how-to-write-great-subject-lines-to-get-peoples-attention\/","title":{"rendered":"How to write great subject lines to get people\u2019s attention"},"content":{"rendered":"

\"\"How many unread emails do you have in your inbox? 300? 800? Or maybe, if you are like me and are on countless mailing lists, 2,644?<\/p>\n

We get a TON of emails every day, and a lot of them are never opened. People are inundated with boatloads of information \u2013 more than ever before in history! But we\u00a0don\u2019t\u00a0have more time to soak it all in. The chances of your email being ignored are pretty high \u2013 unless of course, you have a rockin\u2019 sockin\u2019 subject line.<\/p>\n

Your subject line is your first (and maybe your last) impression on users. In many ways, your email subject line is\u00a0more important than your email body. After all, a great newsletter is worthless if it never sees the light of day.<\/p>\n

There are a few different schools of thought when it comes to creating slam dunk subject lines. We\u2019ll be covering 9 different types of effective email subject lines and sprinkling examples throughout.<\/p>\n

1.\u00a0 Simple, No Nonsense Email Subject Lines<\/strong><\/p>\n

There\u2019s a lot to be said for minimalism \u2013 users\u00a0need\u00a0you to be clear and concise in your subject lines, as time is always an asset.<\/p>\n

A recent study on marketing emails shows that short, descriptive subject lines fare better than cheesy lures. It\u2019s worth noting that this\u00a0succinct approach is most applicable with notification emails, in which a user already has a connection with the content you\u2019re delivering.<\/p>\n

Your Order Is Being Processed.<\/em><\/span><\/p>\n

Most of these emails involve updates or notifications connected with a user\u2019s social media activity, order status, and etc. These emails have a specific purpose, and so their subject lines should be specific as well.<\/p>\n

2. Funny Email Subject Lines<\/strong><\/p>\n

A humorous subject line can really stick out among the dry, dull emails surrounding it. Humour is a touchy thing though \u2013 it thrives on exclusivity, which isn\u2019t always great if you\u2019re trying to appeal to the masses. However, if you know your audience well and your emails are targeted, a well placed joke can get your email opened and can earn major reputation points with folks on your wavelength.<\/p>\n

3. Controversial\/Shocking Email Subject Lines<\/strong><\/p>\n

Controversy (sometimes) sells, and it most certainly grabs attention. Using shock, controversy, or insult in your subject lines requires you to tread\u00a0really\u00a0<\/em>carefully. You may get opens, but at the cost of customers. This strategy requires you to be confident in your understanding of your audience\u2019s tastes and perceptions. It\u2019s a bit of a gamble, but the pay-off can be pretty great.<\/p>\n

4. Single-Word Subject Lines<\/strong><\/p>\n

One effective email subject line strategy involves going ultra-minimalist with one-word subject lines.<\/p>\n

From a simple design perspective, a single-word subject line catches the eye \u2013 its length and shape stand out from the other largely similar-looking structures.<\/p>\n

5. Email Subject Lines with Numbers & Lists<\/strong><\/p>\n

Many of the factors that make up a good blog post title also make a good email subject line. Incorporating numbers into your subject line attracts attention, as our brains are naturally drawn to digits. This tends to be why top 10 lists are so successful \u2013 lists are easier for our brains to process and they create curiosity, in addition to providing the promise of a quick and easy read.<\/p>\n

3 ways to improve cash flow<\/em><\/span><\/p>\n

10 jaw-dropping drift videos on YouTube<\/em><\/span><\/p>\n

Numbers and list email subject lines stand out for the same reasons that one-word subject lines or unusual punctuation do \u2013 they are visually jarring. The\u00a0ultimate goal is to make your email subject line visually stand out.\u00a0How you do that is up to you!<\/p>\n

6. Personalised Subject Lines<\/strong><\/p>\n

Incorporating personalisation techniques into email subject lines is another way to increase open rates. By personalisation I don\u2019t mean incorporating a user\u2019s name into the subject line \u2013 this has become so common practice that many users glaze over these as spam. Instead, try location-specific offers and language, or interest targeting.<\/p>\n

7. Questions & Other Punctuation in Email Subject Lines<\/strong><\/p>\n

Question marks and unusual punctuation offer another method for standing out from the email masses. Exclamation marks\u00a0can\u00a0be useful, but are so over-used in subject lines that they don\u2019t tend to be very powerful. Instead, experiment with some fun symbols or loud punctuation to attract \u2018dem eyeballs.<\/p>\n

Going….going….70% off Ultimate Sale is almost gone!<\/em><\/span><\/p>\n

Asking your readers a question, as opposed to a standard statement, immediately engages them. Questions enter an instant dialogue with users, making them more likely to be opened.<\/p>\n

Rough day?<\/em><\/span><\/p>\n

Final hours! Will you save 50%?<\/em><\/span><\/p>\n

8. \u201cMissing Out\u201d & Other Scarcity Tactics in Subject Lines<\/strong><\/p>\n

We have a deep, inherent terror of being left behind, of missing out \u2013 that flock mentality was a survival instinct once, but now it\u2019s just another subject line strategy to goad us into a purchase. Email subject lines threatening scarcity (limited time offer!) tend to perform well, and this language is also common practice with squeeze pages. People will commit some pretty cold actions\u00a0to avoid \u201cmissing out.\u201d Throw in some scarcity words and you may be surprised how your click rates\u00a0will change.<\/p>\n

Sale Ends today! Hurry, this is your last chance…<\/em><\/span><\/p>\n

5-Hours Only! 50% off all jeans in stores. GO!<\/em><\/span><\/p>\n

Examples above incorporate numbers, scarcity, punctuation, and partial capitalisation (emphasis on the partial) for some serious subject line success.<\/p>\n

9. Mysterious Email Subject Lines<\/strong><\/p>\n

As Scooby-Doo or Sue Grafton can tell you, people dig a little mystery in their lives. Giving readers a little taste of something intriguing might cause them to bite.<\/p>\n

It\u2019s all over December 25….<\/em><\/span><\/p>\n

Email Subject Line Best Practices<\/strong><\/p>\n

Some general good email subject line best practices to keep in mind when crafting those lures.<\/p>\n