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How to make a difference online as a small business

How to make a difference online as a small businessSo you want your website to make you look big. More power to you. But the business experts I talked to recently say small is cool with customers, too.

Small businesses, they say, have a personality, flavour and sensibility that big businesses can’t match. And when it comes to what you put on your website, they urge: Don’t be afraid to tout your smallness. Small businesses can have more fun with their sites. A small-business site needs to include something that reflects the creativity and personality of its owner.

Make your customers part of your team

Make your customers part of your teamAs a general concept, research is the process of gathering information to learn about something that is not fully known. Nearly everyone engages in some form of research.

From the highly trained geologist investigating newly discovered earthquake faults, to the author of best selling spy novels gaining insight into new surveillance techniques, to the model train hobbyist spending hours hunting down the manufacturer of an old electric engine, each is driven by the quest for information.

Why investing abroad can be a good idea

InvestmentThe trend toward investing abroad has been gaining popularity since the 1990s. Companies choose to invest in foreign markets for a number of reasons:

Market seeking

Firms may go overseas to find new buyers for their goods and services. The top executives or owners of a company may realise that their product is unique or superior to the competition in foreign markets and seek to take advantage of this opportunity.

Recycling in Africa

I’ve recently travelled to West Africa with my family. It wasn’t my first time on the continent, but having worked for the last decade in an environment dominated by investment conversation, my approach was very different than my previous trips.

My journey started in Dakar (Senegal) and took me to Gambia, Guinea-Bissau and Guinea Conakry. We decided to take the road as opposed to travel by plane to enjoy the scenery – and we were not disappointed. At times, it almost felt as if we were in a post card;

What is Quality of life?

“Quality of life” has quickly become a catch-all term, but confusion over what it actually means could have serious negative consequences according to some recent research.

Once a term largely used by health-care professionals; now everyone from economists and advertising executives care about offering good “quality of life.” But what does it mean, and how can businesses, as well as physicians, help to improve it, if nobody can clearly define what it is?